I’ve been stewing over writing about people’s ideas
about conformism, convention and the mainstream, but I couldn’t find a starting
point. For years, my take on being cool was to like the things others didn’t.
Or rather, dislike the things most people liked. Anything remotely popular in
my eyes was to be avoided. Unfortunately, this mentality was employed by masses
of teens and young adults and regurgitated by (shock horror) the media, record
companies and high street brands to produce
a tie-dye-wearing, Morrissey- listening, Stephen Chbosky-reading,
tumblr-tapping yout, perhaps a girl with half a head of roots, or a boy with a
haircut resembling an iced gem. For most of us, in the ‘Y Generation’, it’s
excruciatingly and crushingly hard to present ourselves as individuals, to be
original, and unfortunately for plenty; to be authentic. We see the teens of
the sixties pioneering rock and roll tailoring, feminist silhouettes and
smashing up cinema chairs down Brighton. We see outrageous punk dressing in the
seventies, and mass experimentation drug use in the eighties and nineties. But
where’s our 21st century revolution? Aside from the high-speed,
sharp-incline, tyrannical surge that is the internet age, there is none. Yet
those movements, colonized by our predecessors (anyone from gramps to mum) in
actuality became mainstream. Because we view them as crazy, exotic,
experimental we associate them with alternative. Perhaps in years to come,
youngsters will think of excessive Instagram spamming and dressing like a knob head
as an ironic take on originality.
Very recently, I have found myself taking solace in
all things popular. It feels so refreshingly honest to like a song that’s in
the charts or buy a dress that’s ‘girly’, but there’s a certain satisfaction
which comes with choosing something mainstream over something alternative; by
shunning the obscure for the ordinary, you’re actually being obscure and so in
actual fact your cooler than everyone who’s trying to be cool by being obscure!
Following, or confused? But perhaps it feels good because you genuinely like
this stuff. After all, the white t-shirt didn’t get to where it is today with
no good reason. It’s a timeless classic because it’s reliable, versatile and in
quality cotton, lasts for ages.
Xfm hit the nail on the head. Phil Clifton raised the
question of whether you can claim to be a true fan of a band if you dislike their
biggest hits. Cue tweeters. One promises to love Jack White but hates The White
Stripes’ Seven Nation Army and to my
personal horror, one is a ‘massive Arctic Monkey’s fan’ but can’t listen to I Bet You Look Good on the Dancefloor. What
makes it hard to believe these people, is that the songs they’ve mentioned are
purely good songs. It’s not a question of cool, but one of quality. Perhaps
this phenomenon (and that it is, honestly) stems from the fear induced by psychotic
super fans who for years have been threatening to ‘kill’ those who buy tickets to
see a band without being able to recite backwards the lyrics of the said band’s
bonus track. Personally, if I really like one or two songs by a band, or even
if I just fancy a night out, I’m not going to waste time revising their entire
history, I’m going to snap up tickets. And then there are those fans
themselves, who have been pushed in to being frightened to admit that ‘Smells
like Teen Spirit’ actually is their favourite Nirvana song, even though they’ve
spent hundreds on Cobain memorabilia and own every album on cd, tape and vinyl.
I agree with the opinion of one particular tweeter that it’s almost impossible
to dislike the most successful songs of your all-time favourite band, and it’s
pretentious to pretend that you do.
Where fashion is concerned, there’s a similar debate
stirring. Aside from the fact that young people are catching on to the fact that
dressing head to toe in black is cool (it REALLY is and ALWAYS will be), a term
for dressing simply has actually been coined. In this season’s issue of i-D,
Anders Christian Madsen and Rory Satran present opposing arguments for and
against ‘Normcore’. Whilst Madsen describes the idea of Normcore as one that ‘renounces
self-expression’, Satran in fact believes that ‘Using clothing for self-expression
is uncomfortable, time-consuming and complicated’. Bit much Satran. Yet
personally I don’t entirely agree with Madsen either. Our interests; what music
we like, how we dress, what we do in our spare time, what substances we abuse
(be it caffeine or cocaine), are the easiest and quickest ways to express
ourselves. Of course we should maximise on these as unlike many other countries
of the world, we have plenty of choice, but it doesn’t stop there. Our
interests do not define us, and so there is no need to tailor them in order to
conform. Originality is non-existent, especially in the presence of the
internet. What will set youth apart is being authentic; like what you like
because you like it.
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